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Tag Archives: advertising
Advertisers’ image of housewives’ leisure time: 1926 American Laundry Machinery Company ad campaign in The Saturday Evening Post
In his chapter “Advertising as Social Tableaux”, Roland Marchand discusses a 1926 American Laundry Machinery Company campaign in The Saturday Evening Post. Marchand uses the ads to illustrate advertisers’ presumptions about what housewives wanted to use their leisure time for. … Continue reading
Advertising and Propaganda: Critical Approaches
Here’s my syllabus an intermediate level undergrad class introducing critical media studies approaches to advertising and propaganda. This was the first time I taught this syllabus, and I will surely refine it in the future. But I had a good … Continue reading
Teaching Working Class representations
One of my favorite topics to teach is working class representations in the media. Although over 15 years old, Bettie’s article about Roseanne still resonates with students. I pair this reading with a shorter piece about working class male representation (links below). … Continue reading
Historicizing Branded Content on U.S. TV
Posted in Media Examples for the Classroom Tagged advertising, branding, reality TV, television Leave a comment
Digital Ad Archives, Duke
Posted in Media Examples for the Classroom Tagged advertising, Consumer Culture, Gender Leave a comment
The Century of the Self
Posted in Media Examples for the Classroom Tagged advertising, branding, Consumer Culture, Identity Leave a comment
Debating the cultural influence of advertising
Posted in Readings for Undergraduates Tagged advertising, branding, Culture jamming, media activism, media policy Leave a comment
Media Issue Discussion Issue
This is a short essay assignment (3-6 pages) that requires students to do a little research, but it emphasizes analysis more than extensive research. Continue reading