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Tag Archives: branding
Advertising and Propaganda: Critical Approaches
Here’s my syllabus an intermediate level undergrad class introducing critical media studies approaches to advertising and propaganda. This was the first time I taught this syllabus, and I will surely refine it in the future. But I had a good … Continue reading
Historicizing Branded Content on U.S. TV
Posted in Media Examples for the Classroom Tagged advertising, branding, reality TV, television Leave a comment
The Century of the Self
Posted in Media Examples for the Classroom Tagged advertising, branding, Consumer Culture, Identity Leave a comment
Debating the cultural influence of advertising
Posted in Readings for Undergraduates Tagged advertising, branding, Culture jamming, media activism, media policy Leave a comment
Media Literacy: Theory, Power, Identity
Posted in Film and Television, Media and Identity, Media Studies, General, Syllabi Tagged branding, Critical Theory, Ideology Leave a comment
Media Literacy Syllabus
This syllabus is for an 8-week intensive summer course in media literacy. I emphasize a “media citizenship” approach to media literacy, meaning that we cover textual/semiotic analysis and issues of representation, but there’s also a lot of focus on media policy and discussions about how to create a media system that promotes cultural and political democracy by conveying a wide range of ideas, visions, dreams, ways of living, etc. Continue reading
Logorama
Here’s a link to an academy-award winning animated short Logorama. This video was created by the French animation H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It’s a good example of culture jamming and art that attempts to subvert … Continue reading
Posted in Media Examples for the Classroom Tagged branding, Culture jamming, media activism 1 Comment