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Tag Archives: Gender
Advertisers’ image of housewives’ leisure time: 1926 American Laundry Machinery Company ad campaign in The Saturday Evening Post
In his chapter “Advertising as Social Tableaux”, Roland Marchand discusses a 1926 American Laundry Machinery Company campaign in The Saturday Evening Post. Marchand uses the ads to illustrate advertisers’ presumptions about what housewives wanted to use their leisure time for. … Continue reading
Deconstructing TV’s Buffy
Course Description and Objectives: Buffy the Vampire Slayer is an extremely “full” text, playing on ideological fault lines (the “Hellmouth,” if you will) throughout its 103 hours. The series, self-consciously generic in conception and execution, allows this course to examine … Continue reading
Posted in Film and Television, Media Studies, General, Syllabi Tagged Buffy, Gender, Television Studies, Whedon Leave a comment
Teaching Working Class representations
One of my favorite topics to teach is working class representations in the media. Although over 15 years old, Bettie’s article about Roseanne still resonates with students. I pair this reading with a shorter piece about working class male representation (links below). … Continue reading
Gender and TV script-writing
Posted in 3201, Media Examples for the Classroom Tagged Gender, Media literacy, Representation Leave a comment
race, gender, class: stereotypical roles for talent
Posted in 3201 Tagged "the help", characters, Class, Gender, media work, Race, Representation, roles Leave a comment
Digital Ad Archives, Duke
Posted in Media Examples for the Classroom Tagged advertising, Consumer Culture, Gender Leave a comment